Do you want to be a part of shaping the next generation of commercial pilots?

Are you sharp on Meta Ads, driven by performance, and equally comfortable leading a strong social media presence? Do you enjoy turning insights into content that engages, converts, and builds community? Then we have a cockpit ready for you at GreyBird Pilot Academy.

We are looking for a hands-on Performance Marketing Specialist & SoMe Lead to take end-to-end ownership of our paid media efforts in new European markets and to lead and evolve our organic social media presence across platforms. You will play a key role in our international growth, turning data, creativity, and storytelling into qualified applications from future commercial pilots while building a strong, authentic GreyBird brand on social media.

At GreyBird, we combine ambitious goals with a strong sense of community. We work hard, take ownership, support each other, and have fun while building something meaningful together.

Your Role & Responsibilities

You will have ownership across two closely connected areas:

Paid media execution in new markets and Social Media leadership across channels.

Performance Marketing (New Markets)

• End-to-end responsibility for paid media efforts in new European markets, with Meta Ads as your primary channel

• Execute and continuously optimize our Go-To-Market strategy for market entry and growth

• Develop campaign concepts, creative hooks, and storytelling across upper-, mid-, and lower-funnel initiatives

• Produce and optimize video content for paid media based on performance insights

• Set up campaigns, manage targeting and budgets, and drive continuous performance improvement through structured testing

• Deliver clear, actionable reporting (e.g., Excel / Google Sheets) with learnings and recommended next actions

• Work with Webflow and WordPress to set up and optimize landing pages supporting paid media campaigns

SoMe Lead (Organic & Community)

• Own and lead GreyBird’s social media presence across Instagram, TikTok, Facebook, and LinkedIn, with a strong focus on Instagram and TikTok in accordance with our Social Media Strategy

• Evolve our social media strategy, aligned with brand, growth, and community goals

• Plan, create, and publish organic content that builds engagement, trust, and awareness

• Translate trends, formats, and platform dynamics into content that fits a modern pilot academy

• Create and edit content using tools such as Instagram Edits, CapCut, Canva, or similar

• Handle light graphic work and video editing for organic social content

• Ensure strong synergy between paid and organic social using insights from each to strengthen the other

• Act as the internal go-to person for social media

It is a strong advantage if you also have experience with:

• Google Ads

• TikTok Ads

• Snapchat Ads

• Conversion tracking setup and debugging

Who you are

• You have approximately 2 years of experience working with performance marketing and social media, either in an agency or in-house

• You are a go-getter who takes full ownership of results and creative direction

• You are comfortable setting goals, defining priorities, and structuring your own workweek

• You enjoy testing, learning, and improving both creatives and performance

• You combine creative instincts with analytical thinking

• You are hands-on in Ads Managers and confident managing social media channels day-to-day

• You can translate data and insights into simple, engaging stories internally and externally

• You see yourself in an international company in strong growth

• You are comfortable with speaking/writing English, as many of your colleagues are international

• A genuine interest in aviation is a strong plus

What we offer

• A role where your work directly impacts young people pursuing their dream of becoming pilots

• Clear ownership of both paid media expansion and GreyBird’s social media presence

• High autonomy and trust, with room to shape both strategy and execution

• A strong, ambitious, and supportive sales and marketing team

• An informal culture with open dialogue across the organization, regardless of title

• Ongoing sparring with the Head of Marketing and CCO, where your insights are actively used

• The opportunity to work internationally and build both performance and community across multiple European markets

• Flexible working conditions and room for personal and professional development

• Competitive salary based on qualifications

• Attractive pension scheme

About GreyBird Pilot Academy

GreyBird Pilot Academy is one of Europe’s most ambitious pilot academies. With headquarters at Aarhus Airport and bases in Copenhagen, Gothenburg, Stockholm, and Córdoba, we educate future commercial pilots in an international environment. As part of our growth strategy, we are opening a new base in central Helsinki in January 2026, and have further market expansion plans for 2026 and onwards. Both our paid media efforts in new markets and our social media presence are critical to this expansion. In this role, you will be central to ensuring that future pilot talent discovers GreyBird, engages with us, and becomes part of our community across Europe.

Ready for takeoff?

Please submit your application (maximum one A4 page) and CV (pdf). Interviews are conducted on an ongoing basis, and the position will be filled once the right candidate is identified.

If you have questions, please contact Head of Marketing, Rikke Vibe Vinther Sørensen, at rvs@greybird.dk. Please note that we only accept applications submitted via our recruitment system.

Aarhus Airport (free parking)