DO YOU WANT TO HELP US ON OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?

LAKRIDS BY BÜLOW is the story of passionate craftsmanship for gourmet liquorice. Since opening our first store in 2007, we have created exceptional Danish liquorice based on high-quality ingredients and passionate people. Today, we continue our journey to make the world love liquorice – with strong growth across Europe and a clear ambition to build a high-performing and inspiring workplace culture wherever we operate.

To support our continued growth across the Nordic region and the UK, we are now looking for a commercially minded People & Culture Business Partner Nordics & UK based in our HQ, in Hvidovre.

This is a key role in driving performance, strengthening leadership and ensuring that our people agenda actively supports business results across Denmark, Sweden, Norway, Finland and the UK.

YOUR ROLE

As our P&C Business Partner Nordics & UK, you will own and drive the People & Culture agenda across the region with a clear commercial mindset. Your focus is to ensure we have the right people, in the right roles, with the right capabilities to deliver strong performance and sustainable growth.

You will act as a trusted sparring partner to Retail Managers, B2B leaders and other managers — challenging, advising and translating business needs into concrete people actions.

This is not a purely administrative HR role. It is a business-facing role with direct impact on performance, engagement and expansion across multiple markets.

You will be part of the global P&C team and report to the Head of People & Culture. You will work closely with local leadership to translate global strategies into effective local execution.

YOUR KEY RESPONSIBILITIES

Business Partnering & performance

• Partner closely with Retail Managers, B2B leaders and other managers to drive performance through people

• Translate business KPIs into concrete people initiatives that improve productivity, engagement and results

• Support workforce planning aligned with commercial targets and seasonal peaks

• Drive high-quality and efficient recruitment across stores and B2B functions

• Ensure onboarding enables new hires to perform quickly and effectively

• Support and challenge managers in performance management and development conversations

• Act as a trusted advisor in employee relations and complex people matters

Leadership & Capability Development

• Strengthen leadership capabilities across the region through coaching and development initiatives

• Identify capability gaps and implement targeted training that impacts customer experience and sales

• Drive follow-up on engagement surveys with clear ownership and measurable outcomes

Operational Excellence & Compliance

• Ensure compliance with local labour laws across the Nordics and the UK

• Maintain and develop contracts, policies and local documentation

• Collaborate with payroll and external partners to ensure efficient and accurate processes

• Ensure scalable and structured P&C processes across a multi-country, multi-site setup

WHO YOU ARE

• You have solid experience as an HR Business Partner, ideally within retail or multi-site environments

• You have a strong commercial mindset and understand how people initiatives drive business performance

• You are confident advising, challenging and influencing leaders at different levels

• You have experience working across multiple countries and navigating different labour laws (Nordics and/or UK is a strong advantage)

• You are pragmatic, solution-oriented and comfortable balancing strategy with hands-on execution

• You thrive in a dynamic growth environment where structures are still evolving

• You are fluent in English; proficiency in one or more Nordic languages is an advantage

• Most importantly: You enjoy being close to the business. You are comfortable being present in stores, supporting managers on the ground and driving both strategic and operational impact.

WHAT WE OFFER

• A key role in a premium brand with strong growth ambitions across the Nordics and UK

• Real impact on retail performance and organisational development

• High degree of responsibility and autonomy

• A culture built on honesty, innovation and passion

• Competitive salary based on qualifications

• The opportunity to shape and strengthen our regional setup across multiple markets

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At LAKRIDS BY BÜLOW, we are fully committed to fostering a diverse, equal and inclusive workplace across all functions and regions. We believe diversity strengthens our business and enriches our culture.

FOR QUESTIONS

For any questions, please reach out to:

Maja Lindahl

Head of People & Culture

✉️ Maja.Lindahl@lakridsbybulow.com